The 2013 Greenbuild Celebration took place at the Liacouras Center at Temple University in Philadelphia. Former Secretary of State Hillary Rodham Clinton made the Keynote address to a crowd of nearly 10,000 attendees with a performance by Bon Jovi immediately following.
Eventologie worked with the Liacouras Center to create a locally focused, organic menu of Philly’s famous concession fare including Local Grass Fed Philly Cheese Steaks and Burgers in partnership with Philly Cow Share, Local Grass Fed Beef Hot Dogs, Hatfield Italian Sausage, Hand Made Seasonal Veggie Burger, Chicken Satay, Pizza, Popcorn, Philly Soft Pretzels as well as 4th Street Cookies, Cannolis, Italian and Amish Pastries.
One of a kind living walls sections were constructed from pallets that Liacouras collected from deliveries for several months prior to the Greenbuild Celebration. The Eventologie team repurposed them to create the entryway and various sponsored sections within the event. The living walls were the quintessential example of repurposing a discarded item into a purposeful work of art. The pallet sections were combined with alternating sections of drape that will be uplit with LED boxes in patterns and textures provided by Synergetic Sounds.
We collaborated with Maggie and Jason from Maggpie Vintage to create the Americana inspired sponsor and VIP lounges, bar and buffet set ups which gave a nod to the rich American history of Philadelphia and highlighted the beauty of vintage and repurposed furniture that Maggpie Vintage offers. We were excited to provide the living walls and other post-event materials to a local high school sustainability project, as well as working with Maggpie Vintage on all of the vintage and repurposed tables, chairs and event furniture being used throughout the event spaces. Any living walls that were not donated to the Workshop School (workshopschool.org) will be used by Maggpie to create “new” furniture pieces from these repurposed items. Food donations were also made to Philabundance, a non-profit food bank that serves Philadelphia.