Event Portfolio

Celebrate Avalon: Phase II Grand Opening

The pinnacle of the multi-day festivities of Celebrate Avalon culminated in a grand reveal of their second phase, Boulevard East, which doubles the footprint of the Alpharetta ‘urbanburb’. The vibrant, all-day street festival began with a ribbon cutting ceremony with the Mayor of Alpharetta to make things truly official. Additional activations included a breakfast in the new office tower for tenants, a lunch & laughter for kids, an afternoon of chic fashion vignettes from Avalon retailers followed by bubbly & bites for the happy hour crowd in Palmer Plaza and concluding with a nighttime celebration with entertainment provided by Jessie’s Girls to commemorate the big day.

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